The psychology of entertainment media : blurring the lines between entertainment and persuasion

著者

• Shrum, L. J.

書誌事項

The psychology of entertainment media : blurring the lines between entertainment and persuasion

edited by L.J. Shrum

（Advertising and consumer psychology）

Lawrence Erlbaum Associates, 2004

• : hbk

注記

Includes bibliographical references and indexes

• NII書誌ID(NCID): BA64161353
• ISBN:
  • 0805846417
• LCCN: 2003040800
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mahwah, N.J. ; London
• ページ数/冊数: xvi, 360 p.
• 大きさ: 24 cm
• 分類:
  • DC21 : 659.1019
• 件名:
  • LCSH : Subliminal advertising
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Mass media -- Psychological aspects
  • LCSH : Persuasion (Psychology)
  • LCSH : Manipulative behavior
• 親書誌ID:
  • BA2075631X