Marketing management : a strategic approach with a global orientation

Author(s)

• Boyd, Harper W.
• Walker, Orville C.
• Larréché, Jean-Claude

Bibliographic Information

Marketing management : a strategic approach with a global orientation

Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché

（Irwin/McGraw-Hill series in marketing）

Irwin/McGraw-Hill, c1998

3rd ed., international ed

Note

Includes indexes

Details

• NCID: BA69569113
• ISBN:
  • 0071154299
• LCCN: 97022528
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xxii, 547 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.13
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA34788937