Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

著者

• Kim, W. Chan
• Mauborgne, Renée

書誌事項

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

W. Chan Kim, Renée Mauborgne

Harvard Business School Press, c2005

• : hardcover

注記

Includes bibliographical references (p. [223]-229) and index

詳細情報

• NII書誌ID(NCID): BA70606749
• ISBN:
  • 1591396190
• LCCN: 2004020857
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, Mass.
• ページ数/冊数: xv, 240 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.153
  • DC22 : 658.8/02
• 件名:
  • LCSH : New products
  • LCSH : Market segmentation