Services marketing : integrating customer focus across the firm

Author(s)

• Zeithaml, Valarie A.
• Bitner, Mary Jo
• Gremler, Dwayne D.

Bibliographic Information

Services marketing : integrating customer focus across the firm

Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

McGraw-Hill/Irwin, c2006

4th ed

Note

Includes index

Details

• NCID: BA74815682
• ISBN:
  • 0072961945
• LCCN: 2004065642
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxvii, 708 p.
• Size: 27 cm
• Classification:
  • LCC : HD9980.5
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing
  • LCSH : Customer services
  • LCSH : Marketing