2005 AMA educators' proceedings : enhancing knowledge development in marketing

著者

• Walker, Beth A.
• Houston, Mark B.
• American Marketing Association. Educators' Conference
• American Marketing Association

書誌事項

2005 AMA educators' proceedings : enhancing knowledge development in marketing

editors, Beth A. Walker, Mark B. Houston ; track chairs, Barbara Bickart ... [et al.]

American Marketing Association, c2005

タイトル別名

AMA educators' proceedings : "enhancing knowledge development in marketing" : held in the Summer of 2005, San Francisco, California, USA

AMA educators' conference 2005

Enhancing knowledge development in marketing

注記

"Volume 16"

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA75421660
• ISBN:
  • 0877573174
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: xxiii, 370 p.
• 大きさ: 28 cm