Marketing channels
著者
書誌事項
Marketing channels
Pearson/Prentice Hall, c2006
7th ed
- : pbk
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注記
Includes bibliographical references and indexes
"Pearson international edition" --cover
内容説明・目次
内容説明
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.
Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
目次
PART ONE: INTRODUCTION
Chapter 1. Marketing Channels: Structure, Functions, and a Framework for Analysis
PART TWO: CHANNEL DESIGN: DEMAND, SUPPLY, AND CHANNEL EFFICIENCY
Chapter 2. Segmentation for Marketing Channel Design: Service Outputs
Chapter 3. Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis
Chapter 4. Supply-Side Channel Analysis: Channel Structure and Intensity
Chapter 5. Gap Analysis
PART THREE: CHANNEL IMPLEMENTATION
Chapter 6. Channel Power: Getting It, Using It, Keeping It
Chapter 7. Managing Conflict to Increase
Chapter 8. Strategic Alliances in Distribution
Chapter 9. Vertical Integration in Distribution
PART FOUR: CHANNEL INSTITUTIONS
Chapter 10. Retailing
Chapter 11. Wholesaling
Chapter 12. Franchising
Chapter 13. Supply Chain Management
「Nielsen BookData」 より
