Harvard business review on retailing and merchandising

Author(s)

Bibliographic Information

Harvard business review on retailing and merchandising

（Harvard business review paperback books, . Ideas with impact）

Harvard Business School Pub., c2008

Note

Includes index

Description and Table of Contents

Description

This resource offers ideas for how to balance intuition and experience with critical data to get the right products to stores at the right time, how pricing and merchandising 'sign-posts' create new perceptions of value that can drive demand, and whether merchandising optimisation systems can create value for your company.

by "Nielsen BookData"

Details

• NCID: BA88116240
• ISBN:
  • 9781422145920
• LCCN: 2008027459
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: vii, 186 p.
• Size: 21 cm
• Classification:
  • LCC : HF5429
  • DC22 : 658.8/7
• Subject Headings:
  • LCSH : Retail trade -- Management
  • LCSH : Merchandising
  • LCSH : Marketing
  • LCSH : Customer services
• Parent Bibliography ID:
  • BA1349541X