Harvard business review on retailing and merchandising

著者

書誌事項

Harvard business review on retailing and merchandising

（Harvard business review paperback books, . Ideas with impact）

Harvard Business School Pub., c2008

注記

Includes index

内容説明・目次

内容説明

This resource offers ideas for how to balance intuition and experience with critical data to get the right products to stores at the right time, how pricing and merchandising 'sign-posts' create new perceptions of value that can drive demand, and whether merchandising optimisation systems can create value for your company.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA88116240
• ISBN:
  • 9781422145920
• LCCN: 2008027459
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, Mass.
• ページ数/冊数: vii, 186 p.
• 大きさ: 21 cm
• 分類:
  • LCC : HF5429
  • DC22 : 658.8/7
• 件名:
  • LCSH : Retail trade -- Management
  • LCSH : Merchandising
  • LCSH : Marketing
  • LCSH : Customer services
• 親書誌ID:
  • BA1349541X