Services marketing : integrating customer focus across the firm

著者

• Zeithaml, Valarie A.
• Bitner, Mary Jo
• Gremler, Dwayne D.

書誌事項

Services marketing : integrating customer focus across the firm

Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

McGraw-Hill/Irwin, c2009

5th ed

注記

Includes index

• NII書誌ID(NCID): BA88324995
• ISBN:
  • 9780073380933
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: xxviii, 708 p.
• 大きさ: 27 cm
• 分類:
  • LCC : HD9980.5
  • DC22 : 658.8
• 件名:
  • LCSH : Service industries -- Marketing
  • LCSH : Customer services
  • LCSH : Marketing