A short-cut to marketing the library
Author(s)
Bibliographic Information
A short-cut to marketing the library
（Chandos information professional series）
Chandos Pub., 2008
- : hbk
- : pbk
Available at / 13 libraries
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University of Tsukuba Library, Library on Library and Information Science
: hbk013-H5110008019052
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Library, Institute of Developing Economies, Japan External Trade Organization図
: pbkT||026||S11950177
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Note
Includes bibliographical references (p. 91-93) and index
Description and Table of Contents
Description
Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions.
Table of Contents
- Why is marketing so important? Marketing tools
- Marketing in practice
- Who else can help us? Publishers' marketing suggestions
- Conclusion.
by "Nielsen BookData"