A short-cut to marketing the library
著者
書誌事項
A short-cut to marketing the library
（Chandos information professional series）
Chandos Pub., 2008
- : hbk
- : pbk
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注記
Includes bibliographical references (p. 91-93) and index
内容説明・目次
内容説明
Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions.
目次
- Why is marketing so important? Marketing tools
- Marketing in practice
- Who else can help us? Publishers' marketing suggestions
- Conclusion.
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