Author(s)
Bibliographic Information
Foundations and trends [R] in marketing
now Publishers
- Other Title
-
Foundations and trends in marketing
FnT MKT
Search this Book/Journal
Related Books: 41-54 of 54
-
41
- Market response and marketing mix models : trends and research opportunities
-
Douglas Bowman, Hubert Gatignon
now Publishers c2010 Foundations and trends [R] in marketing 4:3
Available at 3 libraries
-
42
- Marketing and innovation management : an integrated perspective
-
Elie Ofek, Olivier Toubia
now Publishers c2010 Foundations and trends [R] in marketing 4:2
Available at 2 libraries
-
43
- Internet auctions
-
Ernan Haruvy, Peter T.L. Popkowski Leszczyc
now Publishers c2010 Foundations and trends [R] in marketing 4:1
Available at 2 libraries
-
44
- Promotion dynamics
-
Scott A. Neslin, Harald J. van Heerde
now Publishers c2009 Foundations and trends [R] in marketing 3:4
Available at 1 libraries
-
45
- The sense and nonsense of consumer product testing : how to identify whether consumers are blindly loyal?
-
Priya Raghubir, Tyzoon T. Tyebjee, Ying-Ching Lin
now Publishers c2009 Foundations and trends [R] in marketing 3:3
Available at 1 libraries
-
46
- Sponsored search auctions : research opportunities in marketing
-
Song Yao, Carl F. Mela
now Publishers c2009 Foundations and trends [R] in marketing 3:2
Available at 1 libraries
-
47
- Consumer search behavior and its effect on markets
-
Brian T. Ratchford
now Publishers c2009 Foundations and trends [R] in marketing 3:1
Available at 2 libraries
-
48
- Playing the changes on the jazz metaphor
-
Morris B. Holbrook
now Publishers c2008 Foundations and trends [R] in marketing 2:3-4
Available at 1 libraries
-
49
- Eye tracking for visual marketing
-
Michel Wedel, Rik Pieters
now Publishers c2008 Foundations and trends [R] in marketing 1:4
Available at 2 libraries
-
50
- Brand attachment : constructs, consequences, and causes
-
C. Whan Park, Deborah J. MacInnis, Joseph Priester
now Publishers c2008 Foundations and trends [R] in marketing 1:3
Available at 2 libraries
-
51
- Customer lifetime value -- the path to profitability
-
V. Kumar
now Publishers c2008 Foundations and trends [R] in marketing 2:1
Available at 2 libraries
-
52
- Choice models in marketing : economic assumptions, challenges and trends
-
Sandeep R. Chandukala ... [et al.]
now Publishers c2008 Foundations and trends [R] in marketing 2:2
: pbk
Available at 5 libraries
-
53
- Customer equity : measurement, management and research opportunities
-
Julian Villanueva, Dominique M. Hanssens
now Publishers c2007 Foundations and trends [R] in marketing 1:1
: pbk
Available at 3 libraries
-
54
- Understanding hope and its implications for consumer behavior : I hope, therefore I consume
-
Deborah J. MacInnis, Hae Eun Chun
now Publishers c2007 Foundations and trends [R] in marketing 1:2
Available at 3 libraries