Advertising : principles & practice

著者

• Moriarty, Sandra E. (Sandra Ernst)
• Wells, William
• Mitchell, Nancy

書誌事項

Advertising : principles & practice

Sandra Moriarty, Nancy Mitchell, William Wells

Pearson Prentice Hall, c2009

8th ed

注記

Previous editions had William Wells as first author

Includes bibliographical references (p. 615-624) and index

詳細情報

• NII書誌ID(NCID): BA89439686
• ISBN:
  • 9780132224154
• LCCN: 2007036863
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: xlvi, 640 p.
• 大きさ: 29 cm
• 分類:
  • LCC : HF5823
  • DC21 : 659.1
  • DC : 659.1
• 件名:
  • LCSH : Advertising