Advertising : principles & practice

Author(s)

• Moriarty, Sandra E. (Sandra Ernst)
• Wells, William
• Mitchell, Nancy

Bibliographic Information

Advertising : principles & practice

Sandra Moriarty, Nancy Mitchell, William Wells

Pearson Prentice Hall, c2009

8th ed

Note

Previous editions had William Wells as first author

Includes bibliographical references (p. 615-624) and index

Details

• NCID: BA89439686
• ISBN:
  • 9780132224154
• LCCN: 2007036863
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xlvi, 640 p.
• Size: 29 cm
• Classification:
  • LCC : HF5823
  • DC21 : 659.1
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising