Marketing for hospitality and tourism

Author(s)

• Kotler, Philip
• Bowen, John (John T.)
• Makens, James C.

Bibliographic Information

Marketing for hospitality and tourism

Philip Kotler, John T. Bowen, James C. Makens

Prentice Hall, c2010

5th ed

• : casebound

Note

Includes bibliographical references and index

Details

• NCID: BA90182102
• ISBN:
  • 9780135045596
• LCCN: 2009007221
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J. ; Tokyo
• Pages/Volumes: xxiii, 683 p.
• Size: 29 cm
• Classification:
  • LCC : TX911.3.M3
  • DC22 : 647.94
• Subject Headings:
  • LCSH : Hospitality industry -- Marketing
  • LCSH : Tourism -- Marketing