The fortune at the bottom of the pyramid : eradicating poverty through profits

著者

書誌事項

The fortune at the bottom of the pyramid : eradicating poverty through profits

C.K. Prahalad

Wharton School Pub., Pearson Education, c2010

Rev. and updated 5th anniversary ed

  • : hbk

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注記

"12 video cases shot on location in Peru, Mexico, Venezuela, India, and Brazil plus one all-new video case"--Accompanying CD-ROM disc label

System requirements for accompanying CD-ROM: Windows 2000, Windows XP, or Windows Vista with a PentiumR 4 processor at 1.3GHz or better, 256MB RAM memory, video card with 8MB dedicated memory, and 16× CD-ROM; or Mac OSX, with a G4, G5, or Intel processor, 256MB RAM memory, video card with 8MB dedicated memory, and 16× CD-ROM; Windows Media Player, version 8 or newer; Adobe Acrobat Reader, version 5 or newer

Includes bibliographical references and index

内容説明・目次

内容説明

Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.

目次

Preface xiii Guide to Readers xx Part I Private Sector and Poverty: Progress During 2004-2009 1 New Introduction: Private Sector and Poverty: Progress During 2004-2009 3 Part II The Original Text of the Book 25 Chapter 1 The Market at the Bottom of the Pyramid 27 Chapter 2 Products and Services for the BOP 47 Chapter 3 BOP: A Global Opportunity 73 Chapter 4 The Ecosystem for Wealth Creation 89 Chapter 5 Reducing Corruption: Transaction Governance Capacity 103 Chapter 6 Development as Social Transformation 125 Part III CEO Reactions to the Concept and the Book 141 Microsoft 143 Bharti Airtel--Empowering the Villages of India 145 Reuters Market Light and The Fortune at the Bottom of the Pyramid 147 Royal DSM 151 ING 153 GlaxoSmithKline 157 Unilever 159 Philips Electronics--Improving Health and Well-Being at the Base of the Pyramid 161 University of Maastricht 165 Acumen Fund 169 Part IV Case Studies and CEO Comments 171 Jaipur Rugs: Connecting Rural India to Global Markets 175 Casas Bahia: Retail for the Poor 207 CEMEX: Homes for the Poor 219 Hindustan Unilever: Lifebuoy Soap 249 Hindustan Unilever: Iodized Salt (Annapurna Salt) 261 Jaipur Foot: Prosthetics for the Poor 275 Aravind Eye Care: The Most Precious Gift 283 ICICI: Financial Services for the Poor 299 ITC e-Choupal: Technology for the Poor 321 Voxiva: Health Alerts for All 345 E+Co: Energy for Everyone 357 Biographies of the Researchers and Writers of the Success Case Studies from The Fortune at the Bottom of the Pyramid 373 Part V Video Clips (links) Jaipur Rugs Casas Bahia CEMEX Annapurna Salt Hindustan Lever Limited Jaipur Foot Aravind Eye Care ICICI Bank ITC e-Choupal EID Parry Voxiva E+Co/Tecnosol Andhra Pradesh Index 385

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