Children's perceptions, explanations and judgments of television advertising : a further exploration

書誌事項

Children's perceptions, explanations and judgments of television advertising : a further exploration

by Scott Ward, Greg Reale, David Levinson

(Working paper)(Preliminary research report)

Marketing Science Institute, 1972

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注記

"This research was supported by a grant from the American Association of Advertising Agencies."

"P-60"

Bibliography: p. [19] of 2nd group

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