Children's perceptions, explanations and judgments of television advertising : a further exploration
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書誌事項
Children's perceptions, explanations and judgments of television advertising : a further exploration
（Working paper）（Preliminary research report）
Marketing Science Institute, 1972
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注記
"This research was supported by a grant from the American Association of Advertising Agencies."
"P-60"
Bibliography: p. [19] of 2nd group