Consumerism and marketing

Author(s)

• Moran, Robert
• Marketing Science Institute

Bibliographic Information

Consumerism and marketing

by Robert Moran

（Research program / Marketing Science Institute）（Project description / Marketing Science Institute）

Marketing Science Institute, 1969

Note

"A preliminary statement"--Cover

Details

• NCID: BB01644407
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 17 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.3
• Subject Headings:
  • LCSH : Consumers
  • LCSH : Research marketing
• Parent Bibliography ID:
  • BA63655314
  • BA6366010X