Decision theory analysis : useful tool for marketing management

著者

• Vatter, Paul
• Brown, Rex V.
• Eskin, Gerald
• Marketing Science Institute

書誌事項

Decision theory analysis : useful tool for marketing management

by Paul Vatter, Rex Brown, Gerald Eskin

（Special report / Marketing Science Institute）

Marketing Science Institute, 1971

注記

"This report summarizes the proceedings of a seminar on Decision Theory Analysis held for MSI member companies in May, 1970."

詳細情報

• NII書誌ID(NCID): BB01651399
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 20 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5415.13
• 件名:
  • LCSH : Marketing -- Management
  • LCSH : Decision making
• 親書誌ID:
  • BB00470763