Decision theory methods and marketing management : a study of practical applications

Author(s)

• Brown, Rex V.
• Marketing Science Institute

Bibliographic Information

Decision theory methods and marketing management : a study of practical applications

[by Rex V. Brown]

（Research program / Marketing Science Institute）（Project description / Marketing Science Institute）

Marketing Science Institute, [1969?]

Note

Date May 1969 stamped on p. 9

Details

• NCID: BB01651843
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 9 p.
• Size: 28 cm
• Subject Headings:
  • LCSH : Bayesian statistical decision theory
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA63655314
  • BA6366010X