Marketing costs in industrial businesses : a study of variations in manufacturers' marketing expenditures and the relationship between changes in advertising and promotion expenditure and changes in market share

著者

• Buzzell, Robert D. (Robert Dow)
• Farris, Paul
• Marketing Science Institute

書誌事項

Marketing costs in industrial businesses : a study of variations in manufacturers' marketing expenditures and the relationship between changes in advertising and promotion expenditure and changes in market share

by Robert D. Buzzell and Paul W. Farris

（Report / Marketing Science Institute, no. 76-120）

Marketing Science Institute, 1976

注記

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BB01670881
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: vi, 85 p.
• 大きさ: 28 cm
• 件名:
  • LCSH : Marketing -- United States -- Costs
• 親書誌ID:
  • BA07416951