Marketing costs in industrial businesses : a study of variations in manufacturers' marketing expenditures and the relationship between changes in advertising and promotion expenditure and changes in market share
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書誌事項
Marketing costs in industrial businesses : a study of variations in manufacturers' marketing expenditures and the relationship between changes in advertising and promotion expenditure and changes in market share
(Report / Marketing Science Institute, no. 76-120)
Marketing Science Institute, 1976
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注記
Includes bibliographical references