Marketing costs in industrial businesses : a study of variations in manufacturers' marketing expenditures and the relationship between changes in advertising and promotion expenditure and changes in market share

Author(s)

• Buzzell, Robert D. (Robert Dow)
• Farris, Paul
• Marketing Science Institute

Bibliographic Information

Marketing costs in industrial businesses : a study of variations in manufacturers' marketing expenditures and the relationship between changes in advertising and promotion expenditure and changes in market share

by Robert D. Buzzell and Paul W. Farris

（Report / Marketing Science Institute, no. 76-120）

Marketing Science Institute, 1976

Note

Includes bibliographical references

Details

• NCID: BB01670881
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: vi, 85 p.
• Size: 28 cm
• Subject Headings:
  • LCSH : Marketing -- United States -- Costs
• Parent Bibliography ID:
  • BA07416951