Microsimulation evaluation of advertising budget strategies

Author(s)

• Herniter, Jerome
• Cook, Victor
• Norek, Bernard
• Marketing Science Institute

Bibliographic Information

Microsimulation evaluation of advertising budget strategies

by Jerome Herniter, Victor Cook and Bernard Norek

（Research program / Marketing Science Institute）（Technical report / Marketing Science Institute）

Marketing Science Institute, [1969]

Note

"Presented to the International Meeting of The Institute of Management Sciences, New York City, March 27, 1969"

Details

• NCID: BB01672377
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 52 p.
• Size: 28 cm
• Classification:
  • LCC : HF5823
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA63655314
  • BA63655471