NOMMAD : a short description of the Nommad simulation of customer behavior

Author(s)

• Cook, Victor
• Herniter, Jerome
• Marketing Science Institute

Bibliographic Information

NOMMAD : a short description of the Nommad simulation of customer behavior

Victor Cook and Jerome Herniter

（Special report / Marketing Science Institute）

Marketing Science Institute, 1970

Details

• NCID: BB01675284
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 42 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.3
• Subject Headings:
  • LCSH : Consumers -- Computer programs
  • LCSH : NOMMAD (Computer program)
  • LCSH : Marketing research -- Computer programs
• Parent Bibliography ID:
  • BB00470763