Product characteristic and price : their effect on brand preference in a consumer durables market

Author(s)

• Ryans, Adrian B.
• Marketing Science Institute

Bibliographic Information

Product characteristic and price : their effect on brand preference in a consumer durables market

by Adrian B. Ryans

（Report / Marketing Science Institute, no. 72-120）（Research program / Marketing Science Institute）（Project description / Marketing Science Institute）

Marketing Science Institute, 1972

Note

Bibliography: p. 26-27

• NCID: BB01679092
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: iii, 28 p.
• Size: 28 cm
• Classification:
  • DC : 658.8343
• Subject Headings:
  • LCSH : Consumers' preferences
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA07416951
  • BA63655314
  • BA6366010X