Product characteristic and price : their effect on brand preference in a consumer durables market

書誌事項

Product characteristic and price : their effect on brand preference in a consumer durables market

by Adrian B. Ryans

(Report / Marketing Science Institute, no. 72-120)(Research program / Marketing Science Institute)(Project description / Marketing Science Institute)

Marketing Science Institute, 1972

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注記

Bibliography: p. 26-27

関連文献: 3件中  1-3を表示

  • Project description

    Marketing Science Institute

    Marketing Science Institute

  • Research program

    Marketing Science Institute

    Marketing Science Institute

  • Report

    Marketing Science Institute

    Marketing Science Institute

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