Consumer behavior & marketing strategy

Author(s)

• Peter, J. Paul
• Olson, Jerry C. (Jerry Corrie)

Bibliographic Information

Consumer behavior & marketing strategy

J. Paul Peter, Jerry C. Olson

McGraw-Hill Irwin, c2010

9th ed

Other Title

Consumer behavior and marketing strategy

Note

Includes bibliographical references and indexes

Details

• NCID: BB01791616
• ISBN:
  • 9780073404769
• LCCN: 2009039009
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xix, 554 p.
• Size: 27 cm
• Classification:
  • NDC8 : 365
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Marketing