Wiley international encyclopedia of marketing

Author(s)

Bibliographic Information

Wiley international encyclopedia of marketing

editor-in-chief, Jagdish N. Sheth and Naresh K. Malhotra

Wiley, 2011

  • : set
  • v. 7

Other Title

International encyclopedia of marketing

Available at  / 67 libraries

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Note

Vol. 7. Cumulative index

Related Books： 1-6 of 6

  • International marketing

    edited by Daniel C. Bello and David A. Griffith

    Wiley 2011 Wiley international encyclopedia of marketing / editor-in-chief, Jagdish N. Sheth and Naresh K. Malhotra v. 6

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    edited by Barry L. Bayus

    Wiley 2011 Wiley international encyclopedia of marketing / editor-in-chief, Jagdish N. Sheth and Naresh K. Malhotra v. 5

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  • Consumer behavior

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    Wiley 2011 Wiley international encyclopedia of marketing / editor-in-chief, Jagdish N. Sheth and Naresh K. Malhotra v. 3

    Available at 70 libraries

  • Marketing research

    edited by Wagner A. Kamakura

    Wiley 2011 Wiley international encyclopedia of marketing / editor-in-chief, Jagdish N. Sheth and Naresh K. Malhotra v. 2

    Available at 69 libraries

  • Marketing strategy

    edited by Robert A. Peterson and Roger A. Kerin

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Details

  • NCID
    BB04182126
  • ISBN
    • 9781405161787
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Chichester
  • Pages/Volumes
    7 v.
  • Size
    26 cm
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