Marketing strategy

Author(s)

• Peterson, Robert A.
• Kerin, Roger A.

Bibliographic Information

Marketing strategy

edited by Robert A. Peterson and Roger A. Kerin

（Wiley international encyclopedia of marketing / editor-in-chief, Jagdish N. Sheth and Naresh K. Malhotra, v. 1）

Wiley, 2011

Note

Includes bibliographical references and index

Details

• NCID: BB0418224X
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chichester
• Pages/Volumes: xv, 239 p.
• Size: 26 cm
• Classification:
  • DC22 : 658.8003
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BB04182126