Consumer behavior

Author(s)

• Bagozzi, Richard P.
• Ruvio, Ayalla A.

Bibliographic Information

Consumer behavior

edited by Richard P. Bagozzi and Ayalla A. Ruvio

（Wiley international encyclopedia of marketing / editor-in-chief, Jagdish N. Sheth and Naresh K. Malhotra, v. 3）

Wiley, 2011

Note

Includes bibliographical references and index

Details

• NCID: BB04182443
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chichester
• Pages/Volumes: xv, 278 p.
• Size: 26 cm
• Classification:
  • DC22 : 658.8003
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BB04182126