Advertising and integrated communication

Author(s)

• Belch, Michael A.
• Belch, George E. (George Eugene)

Bibliographic Information

Advertising and integrated communication

edited by Michael A. Belch and George E. Belch

（Wiley international encyclopedia of marketing / editor-in-chief, Jagdish N. Sheth and Naresh K. Malhotra, v. 4）

Wiley, 2011

Note

Includes bibliographical references and index

Details

• NCID: BB04182567
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chichester
• Pages/Volumes: xiv, 221 p.
• Size: 26 cm
• Classification:
  • DC22 : 658.8003
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BB04182126