Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

著者

• Bearden, William O.
• Netemeyer, Richard G.
• Haws, Kelly L.

書誌事項

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

[edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws

SAGE, c2011

3rd ed

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB04792091
• ISBN:
  • 9781412980180
• LCCN: 2010026666
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Thousand Oaks
• ページ数/冊数: xiv, 603 p.
• 大きさ: 29 cm
• 分類:
  • LCC : HF5415.3
  • DC22 : 658.8/3
• 件名:
  • LCSH : Marketing research
  • LCSH : Consumer behavior -- Research