Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

著者

• Bearden, William O.
• Netemeyer, Richard G.
• Haws, Kelly L.

書誌事項

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

[edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws

SAGE, c2011

3rd ed

注記

Includes bibliographical references and index

内容説明・目次

内容説明

The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. Key Features More than 150 scales are included in the Handbook. Many scales were originally published in marketing and consumer journals, and including them in one volume helps reduce the time it takes researchers to locate instruments for survey research. More than 70 new scales have been added to the Third Edition. New scales were selected based upon actual usage and citations by researchers in articles where a major objective was scale development. Each scale is prefaced by the same information. Details are provided of construct, description, development, samples, validity, scores, sources, references, and other evidence. The book includes a number of measures that have been used in several studies. The volume serves as a guide to the literature and may spur further refinement of existing measures in terms of item reduction, dimensionality, reliability, and validity. This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs.

目次

Preface 1. Introduction Criteria for Scale Deletions/Additions Search Procedures Format of the Book and Presentation of Measures Caveats and Cautions Evaluation of Measures Reliability Construct Validity Other Issues to Consider Summary References 2. Traits and Individual Difference Variables Scales Related to Interpersonal Orientation, Needs/Preferences, and Self-Concept Scales Related to Consumer Compulsiveness and Impulsiveness Scales Related to Country Image and Affiliation Scales Related to Consumer Opinion Leadership and Opinion Seeking Scales Related to Innovativeness Scales Related to Consumer Social Influence 3. Values and Goals General Values Appendix to General Values Values Related to Environmentalism and Socially Responsible Consumption Values Related to Materialism and Possessions/Objects Appendix to Materialism and Possessions/Objects Values Related to Goal Orientations and Planning 4. Involvement, Information Processing, and Affect Involvement General to Several Product Classes Purchasing Involvement Scales Related to Information Processing: Optimal Stimulation Measures Scales Related to Processing Style Scales Related to Affect 5. Reactions to Marketing Stimuli Measures Related to Ad Emotions and Ad Content Measures Related to Brand/Product Responses and Shopping Styles Measures Related to Pricing Responses 6. Attitudes About the Performance of Business Firms, Satisfaction and Post-Purchase Behavior, Social Agencies, and the Marketplace Consumer Attitudes Toward Business Practices and Marketing Scales Related to Post- Purchase Behavior: Consumer Discontent Business Attitudes Toward the Marketplace 7. Sales, Sales Management, Organizational Behavior, and Interfirm-Intrafirm Issues Job Satisfaction Measures Role Perceptions/Conflict Job Burnout/Tension Performance Measures Control and Leadership Organizational Commitment Sales/Selling Approaches Inter-/Intrafirm Issues of Influence and Power Other Measures Related to Interfirm Issues Index About the Editors

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB04792091
• ISBN:
  • 9781412980180
• LCCN: 2010026666
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Thousand Oaks
• ページ数/冊数: xiv, 603 p.
• 大きさ: 29 cm
• 分類:
  • LCC : HF5415.3
  • DC22 : 658.8/3
• 件名:
  • LCSH : Marketing research
  • LCSH : Consumer behavior -- Research