Improving the role and practice of marketing

著者

• Kotler, Philip
• Sheth, Jagdish N.
• Ambler, Tim
• Barwise, Patrick
• Davidson, J. H.
• Fletcher, Winston

書誌事項

Improving the role and practice of marketing

volume editor, Tim Ambler ; contributors, Patrick Barwise, Hugh Davidson, Winston Fletcher

（Legends in marketing, . Philip Kotler / series editor, Jagdish N. Sheth ; v. 4）

SAGE, 2012

• : HB

注記

ISBN for the subseries "Philip Kotler" (set of 9 v.): 9788132105190

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BB0845645X
• LCCN: 2011049085
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles
• ページ数/冊数: xxxviii, 225 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HF5415
  • DC22 : 658.80092
• 件名:
  • LCSH : Marketing
  • LCSH : Marketing research
  • FREE : Kotler, Philip, 1931-
• 親書誌ID:
  • BB02660500