서비스마케팅

Author(s)

• Zeithaml, Valarie A.
• Bitner, Mary Jo
• Gremler, Dwayne D.
• 전, 인수 전, 인수
• 배, 일현 배, 일현

Bibliographic Information

서비스마케팅

Vararie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler 저자 ; 전인수, 배일현 역자

한국맥그로힐, c2007

Other Title

Services marketing : integrating customer focus across the firm

Title Transcription

서비스 마케팅

Note

原著第4版(2006)の翻訳

Details

• NCID: BB08520934
• ISBN:
  • 9788960550032
• Country Code: ko
• Title Language Code: kor
• Text Language Code: kor
• Original Language Code: eng
• Place of Publication: 서울
• Pages/Volumes: xviii, 515p
• Size: 27cm