Services marketing : integrating customer focus across the firm

書誌事項

Services marketing : integrating customer focus across the firm

Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

(McGraw-Hill international editions)

McGraw-Hill, 2013

6th ed

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注記

Previous ed.: New York : McGraw-Hill/Irwin, 2009

Includes index

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