AMA Summer Educators Conference 2012 : marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets, Chicago, Illinois, USA, 17-19 August 2012

著者

• American Marketing Association. Educators' Conference
• Arnold, Todd J.
• Scheer, Lisa K.
• American Marketing Association

書誌事項

AMA Summer Educators Conference 2012 : marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets, Chicago, Illinois, USA, 17-19 August 2012

editors, Todd J. Arnold, Lisa K. Scheer

（AMA educators proceedings, v. 23）

American Marketing Association, c2012

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB18400826
• ISBN:
  • 9781622765393
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: xxvi, 549 p.
• 大きさ: 27 cm
• 親書誌ID:
  • BB0085403X