AMA Summer Educators Conference 2012 : marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets, Chicago, Illinois, USA, 17-19 August 2012

Bibliographic Information

AMA Summer Educators Conference 2012 : marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets, Chicago, Illinois, USA, 17-19 August 2012

editors, Todd J. Arnold, Lisa K. Scheer

(AMA educators proceedings, v. 23)

American Marketing Association, c2012

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Note

Includes bibliographical references and index

Related Books: 1-1 of 1

Details

  • NCID
    BB18400826
  • ISBN
    • 9781622765393
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Chicago, Ill.
  • Pages/Volumes
    xxvi, 549 p.
  • Size
    27 cm
  • Parent Bibliography ID
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