AMA Summer Educators Conference 2012 : marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets, Chicago, Illinois, USA, 17-19 August 2012

Author(s)

• American Marketing Association. Educators' Conference
• Arnold, Todd J.
• Scheer, Lisa K.
• American Marketing Association

Bibliographic Information

AMA Summer Educators Conference 2012 : marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets, Chicago, Illinois, USA, 17-19 August 2012

editors, Todd J. Arnold, Lisa K. Scheer

（AMA educators proceedings, v. 23）

American Marketing Association, c2012

Note

Includes bibliographical references and index

Details

• NCID: BB18400826
• ISBN:
  • 9781622765393
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xxvi, 549 p.
• Size: 27 cm
• Parent Bibliography ID:
  • BB0085403X