서비스마케팅

Author(s)

Bibliographic Information

서비스마케팅

Vararie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler 저자 ; 전인수, 배일현 역자

청람, 2013.7

Other Title

Services marketing : integrating customer focus across the firm

Title Transcription

서비스 마케팅

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Note

原著第6版(c2013)の翻訳

参考文献: 各章末

Details

  • NCID
    BB19056679
  • ISBN
    • 9788959723294
  • Country Code
    ko
  • Title Language Code
    kor
  • Text Language Code
    kor
  • Original Language Code
    eng
  • Place of Publication
    서울
  • Pages/Volumes
    xxiii, 591p
  • Size
    27cm
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