Marketing applications : branding, communications, and strategy

著者

• Holbrook, Morris B.
• Berthon, Pierre
• Chaudhuri, Arjun
• Johar, Gita V.
• Rothenberg, Randall
• Sheth, Jagdish N.

書誌事項

Marketing applications : branding, communications, and strategy

volume editor, Pierre Berthon ; contributors, Arjun Chaudhuri, Gita V. Johar, Randall Rothenberg

（Legends in consumer behavior, . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 11）

Sage, 2015

注記

Set ISBN of "Morris B. Holbrook": 9788132118602

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BB19670021
• LCCN: 2014027176
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles
• ページ数/冊数: xxx, 376 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.32
  • DC23 : 658.8/342
  • DC : 658.83
• 件名:
  • LCSH : Consumer behavior
  • LCSH : Service industries -- Marketing
• 親書誌ID:
  • BB16090295