Marketing applications : branding, communications, and strategy

Author(s)

• Holbrook, Morris B.
• Berthon, Pierre
• Chaudhuri, Arjun
• Johar, Gita V.
• Rothenberg, Randall
• Sheth, Jagdish N.

Bibliographic Information

Marketing applications : branding, communications, and strategy

volume editor, Pierre Berthon ; contributors, Arjun Chaudhuri, Gita V. Johar, Randall Rothenberg

（Legends in consumer behavior, . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 11）

Sage, 2015

Note

Set ISBN of "Morris B. Holbrook": 9788132118602

Includes bibliographical references

Details

• NCID: BB19670021
• LCCN: 2014027176
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxx, 376 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.32
  • DC23 : 658.8/342
  • DC : 658.83
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Service industries -- Marketing
• Parent Bibliography ID:
  • BB16090295