Marketing applications : branding, communications, and strategy

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書誌事項

Marketing applications : branding, communications, and strategy

volume editor, Pierre Berthon ; contributors, Arjun Chaudhuri, Gita V. Johar, Randall Rothenberg

(Legends in consumer behavior, . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 11)

Sage, 2015

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Set ISBN of "Morris B. Holbrook": 9788132118602

Includes bibliographical references

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