Marketing versus consumer research

著者

• Holbrook, Morris B.
• Hill, Ronald Paul
• Kassarjian, Harold H.
• Monroe, Kent B.
• Sherry, John F.
• Sheth, Jagdish N.

書誌事項

Marketing versus consumer research

volume editor, Ronald Paul Hill ; contributors, Harold H. Kassarjian, Kent B. Monroe, John F. Sherry, Jr

（Legends in consumer behavior, . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 13 . Macromarketing applications ; pt. 2）

Sage, 2015

注記

Set ISBN of "Morris B. Holbrook": 9788132118602

Includes bibliographical references

• NII書誌ID(NCID): BB19670134
• LCCN: 2014027176
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles
• ページ数/冊数: xxix, 280 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.32
  • DC23 : 658.8/342
  • DC : 658.83
• 件名:
  • LCSH : Consumer behavior
  • LCSH : Service industries -- Marketing
• 親書誌ID:
  • BB16090295