書誌事項

Marketing education

volume editor, Herbert Jack Rotfeld ; contributors, James M. Hulbert, Arthur J. Kover, Robert N. Stinerock

(Legends in consumer behavior, . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 14 . Inspirational applications ; pt. 1)

Sage, 2015

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注記

Set ISBN of "Morris B. Holbrook": 9788132118602

Includes bibliographical references

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