Marketing applications

著者

• Bettman, James R.
• Sheth, Jagdish N.
• Sujan, Mita
• Keller, Kevin Lane
• John, Deborah Roedder
• Meyer, Robert J.

書誌事項

Marketing applications

volume editor, Mita Sujan ; contributors, Kevin Lane Keller, Deborah Roedder John, Robert J. Meyer

（Legends in consumer behavior, . James R. Bettman / series editor, Jagdish N. Sheth ; v. 2 . Consumer information processing）

Sage, 2016

注記

XISBN for subseries (set of 6 v.)

Includes bibliographical references

• NII書誌ID(NCID): BB21822701
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles
• ページ数/冊数: xxxiv, 288 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.32
  • DC23 : 658.8/342092
• 件名:
  • LCSH : Bettman, James R
  • LCSH : Consumer behavior
  • LCSH : Consumption (Economics)
• 親書誌ID:
  • BB16090295