Marketing applications

Author(s)

• Bettman, James R.
• Sheth, Jagdish N.
• Sujan, Mita
• Keller, Kevin Lane
• John, Deborah Roedder
• Meyer, Robert J.

Bibliographic Information

Marketing applications

volume editor, Mita Sujan ; contributors, Kevin Lane Keller, Deborah Roedder John, Robert J. Meyer

（Legends in consumer behavior, . James R. Bettman / series editor, Jagdish N. Sheth ; v. 2 . Consumer information processing）

Sage, 2016

Note

XISBN for subseries (set of 6 v.)

Includes bibliographical references

Details

• NCID: BB21822701
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxxiv, 288 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.32
  • DC23 : 658.8/342092
• Subject Headings:
  • LCSH : Bettman, James R
  • LCSH : Consumer behavior
  • LCSH : Consumption (Economics)
• Parent Bibliography ID:
  • BB16090295