Emotion, adaptive decision making, and consumer behavior

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Emotion, adaptive decision making, and consumer behavior

volume editor, Mary Frances Luce ; contributors, Barbara E. Kahn, Punam Anand Keller

(Legends in consumer behavior, . James R. Bettman / series editor, Jagdish N. Sheth ; v. 4)

Sage, 2016

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XISBN for subseries (set of 6 v.)

Includes bibliographical references

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