Attitudes, brand loyalty, and perceived risk

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Attitudes, brand loyalty, and perceived risk

volume editor, Leon B. Kaplan ; contributors, Morris B. Holbrook, Meera J. Buck, Steven Hollander

(Legends in consumer behavior, . Jacob Jacoby / series editor, Jagdish N. Sheth ; v. 2 . The early years)

Sage, 2015

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Set ISBN for "Jacob Jacoby": 9789351501244

Includes bibliographical references

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