Attitudes, brand loyalty, and perceived risk

Author(s)

• Jacoby, Jacob
• Kaplan, Leon B.
• Holbrook, Morris B.
• Buck, Meera J.
• Hollander, Steven
• Sheth, Jagdish N.

Bibliographic Information

Attitudes, brand loyalty, and perceived risk

volume editor, Leon B. Kaplan ; contributors, Morris B. Holbrook, Meera J. Buck, Steven Hollander

（Legends in consumer behavior, . Jacob Jacoby / series editor, Jagdish N. Sheth ; v. 2 . The early years）

Sage, 2015

Note

Set ISBN for "Jacob Jacoby": 9789351501244

Includes bibliographical references

Details

• NCID: BB22233921
• LCCN: 2015002167
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxix, 240 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.32
  • DC23 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Consumption (Economics)
• Parent Bibliography ID:
  • BB16090295